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Our Retail Store

à la mode started as a web based retailer, and opened its brick-and-mortar location on December 24, 2003. à la mode is a lingerie boutique in the Annapolis area, which provides high quality fashionable lingerie, bras and panties along with the best personalized customer service. With these goals in mind a la mode has become an invaluable resource to the women of the greater Annapolis, Washington DC and Baltimore Metro Areas looking for professional bra fitting in Maryland. We believe proper bra fit is an art and we work with each unique customer to find her perfect fit.

In French, à la mode means “in the fashion,” and therefore the products we carry represent the latest and most fashionable pieces in the lingerie market. Our mission is to ensure every woman is properly fitted in a comfortable, supportive, yet fashionable bra. In order to serve all women, à la mode offers a vast size range that is not typically found at other lingerie retailers. Our sizes range from 28 to 44 in the band size and AA to K in cup size, including a good selection in hard to find sizes like 32D, 32DD, 34D, 34DD, 34FF, 36DD, 36G, 40DD and more. Our bras are in high demand and styles change frequently.

80% of women are not wearing the right size bra. Wearing a bra that is not the proper size can damage breast tissue, restrict breathing, hinder correct posture, cause sagging, be unsupportive and uncomfortable, as well as leave marks on the skin.

Our entire sales staff is professionally certified bra fitters. Knowing how to measure is only one part of fitting a woman for a bra properly. Just like all women are not shaped the same; all bras do not fit the same. Because of this, it is important to be measured by a professional who knows your correct size, but also knows the right style bra based on your body frame and structure. Our staff is extremely knowledgeable about every bra we carry. Our highly educated and dedicated staff take all of the pain of shopping for a bra away. We know what will work and what will not. We have an amazing assortment of lingerie collections from around the world. Some of the brands we carry are: Aubade, Fantasie, Freya, Chantelle, Natori, Hanky Panky, Cake, Montelle, Wacoal, and more.

Since our “bricks and mortar” store is only so big, we decided to expand our walls to create a virtual shopping experience that be enjoyed anywhere at any time. In addition to reaching out to a global market, our webstore offers us the opportunity to showcase items not carried in our storefront, and our on-line auctions adds some fun and excitement to the traditional “clearance rack.” You can find us on the web by going to We are also on Amazon, Facebook, Twitter and Ebay.

à la mode prides itself on serving all women with the best customer service and products, but also giving back to the community. We are involved in several charities and community awareness projects. We work alongside Save The Coconuts, Annapolis’ local breast cancer awareness group, coordinating fundraising fashion shows where proceeds benefit the organization. We have joined with the American Cancer Society, rallying to prevent government funding cuts of breast and cervical cancer health care programs. We work together with board certified lactation consultants and nurses, doctors and surgeons who perform breast augmentations and breast reductions, as well as other local medical professionals to address the total body needs of women faced with various struggles and joys. All of these pairings help educate women about the importance and benefits of wearing a properly fitting bra at every stage fo her life.

So, whether you’re able to visit our boutique in Annapolis, or shopping with us online, our goal is that you find what you are looking for and have fun while you do it.

Our new, larger store is located in the
Annapolis Towne Centre
Learn more at